In a world where innovation and sustainability go hand-in-hand and creativity and artistry can blend in sailmaking UK Sailmakers Door County (John McMahon’s Scandia Canvas Works in Wisconsin) is proud to support projects that combine creativity and environmental consciousness. A shining example of this commitment is McMahon’s hiring of Kemily Kneeland, a sophomore at the University of Wisconsin-Madison, whose passion for sewing and design has evolved into a mission for sustainability. As an avid sailor, Kemily’s deep connection to the Great Lakes and oceans fuels her desire to protect the environment. Through her internship at UK Sailmakers Door County—part of the UK Sailmakers Chicago network—she has honed her craft and created new products while repurposing sailmaking materials that would otherwise be discarded.

Kemily created many custom bags from recycled sail material during her internship at UK Sailmakers Door County.

Kemily’s journey into the world of textile and fashion design began at the age of 14–sailmaking came much later. She asked her grandmother to teach her to sew a plaid skirt. That moment sparked a love for sewing that has only grown stronger over time. Whether she’s transforming a mother’s wedding dress into a cherished robe for her daughter’s special day or crafting a custom sweatshirt for her brother, Kemily’s design creativity and application of materials shine through in every project. She literally breathes new life into old materials which become a defining characteristic of her work. All this is reflected both her design skills and her commitment to sustainability.

Kemily’s previous upcycling ideas includes a redesign of a mother’s wedding dress for her daughter’s wedding day getting-ready robe, a sustainable and sentimental project.

Her school and sailing path led her to UK Sailmakers Door County in 2023, where she found the perfect environment to channel her creativity into practical, sustainable designs. As the “bag girl” at the loft, Kemily spent her days upcycling old sails and Sunbrella fabric into stylish tote bags for customers. This hands-on experience showed her how even the smallest offcuts could be saved and later transformed into something new and functional. Working closely with these repurposed materials has inspired her to continue integrating eco-friendly practices into her future design work.

The local, family-owned atmosphere of UK Sailmakers Door County was the ideal environment for Kemily allowing her the freedom to experiment and grow as a designer. Whether creating custom sail bags or doing a canvas repair, her supervisors encouraged her to let her creativity and fashion design flare lead the way. One of her favorite projects involved crafting an 11-by-9-foot flag for a marina. While this may sound like a simple project, such a large-scale endeavor pushed her to carefully plan and execute each detail with precision. The diverse and challenging assignments she was given during her internship expanded her skills and boosted her confidence as a designer.

One of Kemily’s unique projects came as a personal challenge from John McMahon. McMahon encouraged Kemily to think outside the box and tasked her with creating a custom outfit–a dress–from old sailcloth. Rising to the challenge, she designed and crafted a two-piece dress that incorporated used sail grommets, old headsail clips, and a striking mix of white and red sailcloth. The resulting garment was bold by anyone’s standard and captured the essence of sustainable, functional design.

Kemily Kneeland (left) and her final project, a dress made from recycled sails and hardware.

As Kemily looks toward the future, she remains determined to incorporate recycled materials into her design projects. She’s passionate about raising awareness of the environmental impacts of fast fashion and continually seeks new ways to repurpose textiles. The lessons she learned at UK Sailmakers Door County—especially the importance of making the most of every scrap of material—will remain with her throughout her career. Whether she’s creating a tote bag from offcuts or designing a dress from repurposed materials, Kemily is committed to reducing waste and promoting sustainability through her work.

UK Sailmakers is proud to support emerging talents like Kemily. She brought to us fresh ideas and a strong commitment to sustainability. In turn, UK gave her the foundation from which to launch her sustainable design career. Our local lofts, as did UK Sailmakers Door County, provide the perfect platform for creative minds to flourish while contributing to a more sustainable future for sailing. As Kemily continues her journey in design, UK Sailmakers is excited to see how her passion for sustainability and creativity will inspire others to follow in her footsteps.

Kemily is actively pursuing new ideas for projects, internships, and career opportunities. She can be reached at KemilyKneelandFashion@gmail.com.

At UK Sailmakers, we’re proud to be an independent, locally owned network of lofts. Each UK Sailmakers loft is independently owned and operated, giving the loft managers a vested interest in their success. This independence empowers us to offer something truly unique within sailmaking—personalized, customer-focused service that’s simply not achievable under a larger corporate structure. We believe that our size and independence are not limitations, but rather strengths that enable us to provide better products and services for our customers.

When you purchase a sail from UK Sailmakers, you’re not just buying from a brand—you’re supporting a local business. Because each of our lofts is independently owned, every sale directly benefits your local economy. This local ownership allows us to keep overhead costs low, reduce bureaucracy, and invest more in what truly matters: developing the latest sailmaking technologies and delivering the best sails possible to our customers.

The recent industry merger raises important questions about the future of competition and choice. NTG now controls a significant share of the market, bringing North Sails, Doyle Sails, and Quantum Sails under one umbrella. Although they claim these brands will continue to operate independently, it’s uncertain how long this will last before consolidation impacts customer experience. If this merger follows the usual pattern of corporate acquisitions—cutting costs by eliminating redundant “back office” positions—then the competition that once drove service and innovation in the industry is likely to diminish.

In contrast, UK Sailmakers remains committed to our mission: making great sails and providing exceptional service to our customers. Our independent structure allows us to serve our customers as we see fit, without being constrained by price structures, sales quotas, or corporate mandates. Our lofts around the world collaborate closely, sharing knowledge and experience to ensure that every customer receives the best possible sail for their unique needs.

Every sail we make is custom designed to the specific measurements and specifications of the customer’s boat, ensuring the perfect fit and optimal performance. Our commitment to personalized service means that we take the time to understand each customer’s sailing goals, whether they’re racing, cruising, or day sailing, so that we can help them sail with confidence.

Moreover, our connection to the local communities we serve is at the heart of what we do. Our lofts are staffed by local workers, and we actively support local sailing events and organizations. As an international company, we take pride in our production lofts located in several countries, including the USA, where we pay equitable wages and source materials from sustainable manufacturing facilities.

At UK Sailmakers, sailing is in our soul. We’re passionate about helping our customers achieve their dreams on the water, and we take pride in the fact that our independence allows us to do that better than anyone else. While the industry may be changing, our commitment to our customers and our values remains unwavering.

Sail with Confidence, Sail with UK Sailmakers.

*The acquisition of Doyle Sailmakers International by NTG does not include Doyle One Design.

The Columbia Yacht Club COLORS Regatta, held on June 1-2, featured a mix of moderate and light, building conditions. UK Chicago sails customers made a strong showing across several one-design and distance racing fleets.

Since 1995, the COLORS Regatta has been Chicago’s “shake-the-sheets” event, drawing over 100 boats annually on the first weekend of June. With a strong one-design presence, including Beneteau, J/Boat, Tartan 10, and other large fleets, the event serves as a vital tune-up for the season. The regatta includes buoy racing and a distance race, attracting both serious racers and casual cruisers.

Tartan 10 Fleet

In the Tartan 10 fleet, Brian Kaczor and his team on ERICA dominated by winning every race, closely followed by another UK customer, Blane and Cindy Boynton’s team on MINISTER.

J/105 Class

Mike Sheppard’s team on FLYING PIG won the J/105 fleet in a tiebreaker against another UK customer, Mark Fruin on NYCTOSAUR.

Beneteau 40.7 Class

Scot Ruhlander’s team on MOJO dominated the Beneteau 40.7 class, winning every race, while UK customer Ron Buzil and team VAYU finished third.

PHRF 2

In PHRF 2, Team MASKWA finished second.

ORC and Distance Racing

• In ORC, Shawn O’Neill’s EAGLE placed second, and Kevin Saedi & Raman Yousefi’s MOMENTUS finished third.

• In the ORC Distance category, John Gottwald’s EAGLE’S WINGS took first place, with Dave Dickerson’s PARADIGM SHIFT in third.
• In PHRF 2 Distance, Dave Baker’s HANDSOME PETE finished first.
• In PHRF 3 Distance, Bill Batrz’s RANGER finished first.

The early summer sailing season has kicked off with impressive results for UK Chicago sails in various small one-design events. From dominating the first Women’s MC National Championship to excelling in the COLORS Regatta, UK Chicago customers consistently lead the fleets, showcasing superior speed and racing skills. Here are some highlights:

Woman’s MC National Championship Regatta

The first-ever Women’s MC National Championship Regatta took place at Lake Beulah from June 7-9. Although high winds led to a Friday clinic by John Porter being held as an indoor chalk-talk, the racing continued in shifty conditions on Saturday and big puffy breezes on Sunday. UK Chicago customers excelled, with Andrea Jarecki taking first, Christine McNeill second, and Vicki Clayton third.

MC Scow Wisconsin State Championship

UK customer Chris Kubicek dominated the MC Scow Wisconsin State Champs at Pewaukee Yacht Club on June 22-23, winning three of the four races. His remarkable speed and ability to read the shifts kept him consistently in the lead pack.

Flying Scot Egyptian Cup Regatta

The husband-and-wife team of Toby and Dan Moriarty achieved a commendable second place at the Flying Scot Egyptian Cup Regatta. Their excellent speed allowed them to recover even when their starts were not optimal.

Pewaukee Yacht Club E Scow Fleet

Team SILK E, skippered by Jonathon Bailey and Cole Schweda, has been dominating the competitive 26-boat E Scow fleet at Pewaukee Yacht Club. They took an early commanding lead by winning four of the first seven races and securing additional high finishes.

UK Sailmakers Chicago are happy to announce that they are now a dealer for Vakaros Instruments. Vakaros Instruments are used by both small and large boats and are quickly becoming the standard for top racing teams. Contact the UK Sailmakers Chicago loft for more information.

The intense winds pushed boats, gear, and crews to their limits, with plenty of sails sure to make their way to the UK Chicago loft for repairs…or recycling. Despite these challenges, the Chicago and Corinthian YCs managed to provide a full schedule of races, and many UK Sailmakers Chicago customers excelled in these demanding conditions, dominating their respective fleets.

In the One Design Tartan 10 fleet, Brian Kaczor’s ERICA not only won their division but also secured the Regatta’s Overall award, and earned a spot at the Helly Hansen Sailing World Regatta Series Caribbean Championship in the BVI’s this October. ERICA will be competing against winners from other Helly Hansen Sailing World Regatta Series stops as well as the 2023 defending champion.

Brian Kaczor’s team on ERICA was prepared for the strong winds on the final day of the regatta but found it difficult to maintain their lead in the highly competitive Tartan 10 fleet. After six challenging races in varying wind conditions, ERICA won by a narrow margin of one point, secured in the penultimate race.

Brian Kaczor talks about his big win with the ERICA team at the Helly Hansen Sailing World Regatta Series in Chicago.

Talking to Sailing World, Kaczor said, “We barely held on to first place. It was a tough day with tactics and my driving, but we managed to recover a lot on the downwind segments.” Kaczor credited their downwind speed in top-end conditions to his crew members—Corey Fast, Christa Georgeson, Scott Melanson, Seth Morrell, Brian Nelson, and Chuck O’Donnell—who played a crucial role in their victory. “In the last race, we had to catch one more boat, and the crew’s excellent handling of the chute made it possible,” he said.

Two more significant One Design victories were achieved in the Beneteau fleets. The Beneteau 36.7, FREE RADICAL, and the Beneteau 40.7, MOJO, each secured the top position in their divisions. Robert Nelson’s FREE RADICAL had such a decisive lead that they did not need to sail the final race to win the regatta. Scot and Yvonne Ruhlander’s MOJO also performed exceptionally well, winning five out of seven races and placing second in the other two. Congratulations also go to Mark Fruin’s NYCTOSAUR, who secured third place in the J-105 One Design Fleet.

Robert Nelson, skipper of the Beneteau 36.7, FREE RADICAL, recounted to Sailing World the challenges his team faced during the final race and how they persevered to win their class. “The racing was incredibly close,” Nelson said. “On Friday, the key was keeping the boat under control and managing the chute. We finished 1-2-1 that day by keeping our air clean and the boat steady. The helm and main trimmer being in sync were crucial in such windy conditions. This was some of the most competitive racing I’ve experienced in this fleet since I joined in 1996.”

Nelson had high praise for his race-winning sails as well. He said, “Our UK sails were so fast around the course that it was noticed and commented on by our fleet. At the awards ceremony, one competitor remarked that we were consistently higher and faster upwind than anyone else.” Nelson said, “One race, we rounded second to last at the leeward mark, but we managed to move into second place by the windward rounding. Mike Considine from UK Sailmakers Chicago was instrumental in coaching us on sail trim and myself on my driving in some of the tough conditions. We could not be happier with the performance of our UK sails!”

The successes didn’t end with the One Design fleets. Congratulations are also due to UK Sailmakers customers in the ORC 1 Division, who swept the podium. Shawn and Jerry O’Neill’s Sydney 38, EAGLE, took the top spot, followed by John Gottwal’s GS 44 EAGLE’S WINGS in second, and Kevin Saedi & Raman Yousef’s J/111, MOMENTUS, in third. In the ORC Distance fleet, Jim Richter’s J/44, CHEEP N’ DEEP II, secured third place.

PHRF wins were also achieved, with another podium sweep by UK Sailmakers Chicago customers in the PHRF 2 Distance Division. Benjamin White’s Farr 38, RADIANCE, led the pack, followed by William Bartz’s Hunter 355, RANGER, and Michael Platzke’s T-10, AMATEUR II. The PHRF 1 Distance Division saw Tomasz Kokocinski’s Beneteau First 40.7, KOKO LOKO II, in the top spot, with Dave Dickerson’s C&C 115, PARADIGM SHIFT, finishing third, just one point shy of second place. Tod and Heidi Patton’s J/112E, BLONDIE, won the PHRF Round the Buoys Division.

Congratulations to all UK Sailmakers customers who participated and made this event in Chicago memorable! This year’s regatta truly demonstrated why Chicago is known as the Windy City.

Full results are available here.

Pat delves into key measurements used for spinnaker design, including the luff, leech, and mid-girth (SMG). He also covers material considerations, structured luffs, masthead versus fractional kites, furling and banding options, and explains how the use of BSG design software allows him to design the perfect kite for each customer’s boat and sailing goals.

You can also read more details about UK Sailmakers’ Asymmetrical Spinnaker Design in our 2023 Technical Brief article, available here.

Video Clip Credits:

• Checkmate and Swan River: Lindsay Preece
• J/111 CAG: Henrik Trygg
• Code Zeros: UK Sailmakers Ireland & Adam Loory
• In-Loft and Dock photos/videos: UK Sailmakers Northwest

Like and subscribe to the UK Sailmakers YouTube channel to be notified when more great content from our channel is uploaded. The Lessons Learned Podcast is also available for streaming on Spotify, Apple Podcasts, and Amazon Music.

Mike is also a competitive racer in various one-design and offshore boats, as well as a sought-after coach. Pat is no slouch on the racecourse either. The brothers have worked together for 30+ years developing race-winning sails for their offshore racing customers. They now are applying the same structured, data-driven approach used for offshore sails to one-design sailmaking and are sharing their successes throughout the UK Sailmakers global network.

Many one-design classes have their go-to sailmakers, but those sailmakers often get locked into one basic sail design and don’t make adjustments. Some are still using old-school sail panel patterns, whereby making any adjustments or modifications to their designs can be a guessing game. Pat and Mike’s objective is not merely to match the performance capabilities of other sailmakers’ sails but rather to design and produce better, faster sails. The result is that many UK Sailmakers’ one-design customers have had great results on the race course very quickly, sometimes immediately.

UK’s structured analytical process includes an assessment of all the factors that go into winning races: the boat itself, the available sail shape controls, how and where the boats are sailed, and current sail design thinking for the class. Only after all those factors are fully understood do the UK designers turn their attention to actual sail design.

UK starts the design process by taking their own measurements of the boat, its rig, and where all the sail controls are located. This data is then entered into the design software. The class’s rules on sail measurements and limitations also will be put into UK’s computer design program to ensure any new sail designs are class legal. Additionally, Pat will run the sail designs through an FSI finite element analysis to check stress, strain and flow, and see how the shapes will change at different wind speeds. He will use this analysis to make minor adjustments to shape design and panel layouts and assist in cloth selection. In the loft they will inspect and measure existing sails to establish a baseline from which design improvement concepts can be formulated.

UK also reviews recent photos of the boats on various points of sail and in different wind conditions. They aren’t looking at the beauty of a photo, but rather, they are looking at sail shapes, how the mast and boom bend, headstay and luff sags, leech twists, etc., all critical data points that help inform new designs.

Having a preliminary point-of-view on new sail direction for a class, UK then goes out and sails the boat evaluating various existing sail designs and putting the boat and sails through the full range of sail and rig adjustments. Usually, these on the water tests have onboard a knowledgeable, competitive sailor(s) from that class who sets and trims the sails to their standards. UK records sail shape data photographically after which Mike and Pat will analyze these shapes using UK’s Accumeasure sail shape analysis tool. To accurately evaluate these sails when creating the models in the design software, the digital concepts have draft stripes in the same locations as the existing sails for apple-to-apple comparisons. Again, the objective is to create better performing sails…not just replicating existing designs.

After learning all they can about the boat, the sail trim controls, rig tuning, class rules, and existing shapes, Pat will develop his initial designs on the computer…but this is unlikely to be their final design. To make sure sails are competitive out of the bag, UK Chicago starts by building and testing full-size prototypes of their designs. For each prototype concept, specific performance output goals are set. These performance criteria all can be evaluated on a computer, but UK believes the real test is how a sail performs on the water.
Some sailmakers get by with “creating” a new sail out of paper or inexpensive mylar to evaluate in their lofts. UK creates actual full-size prototypes. To do this economically, whereby multiple prototypes can be built and tested, UK makes these test sails out of quality laminates that may be outdated styles or have minor cosmetic flaws. Battens may be taped on rather than stitched into batten pockets, again to enable multiple prototypes to be built and tested economically. Then Mike takes the prototypes sailing!

Referring back to the specific performance criteria set for a particular prototype, Mike puts the sails through the full range of trim adjustments. He takes photos of the sails’ flying shapes and records performance data so he and Pat can compare the actual sail vs. the computer design using Accumeasure. After evaluating the sail shapes of these first-generation prototypes, Pat will make any adjustment to the design and then second-generation prototypes are built and fully tested in the same way.

This is not their last step. After going through the preliminary testing process, UK builds the first set of “production sails” to class specs for a final set of on-the-water testing. Again, they take pictures of the sails from on and off the boat, they put the sails through their full range of adjustments and do two- and three-boat testing. After this process they evaluate the sail shapes on the computer yet again and discuss the feel on the boat and the speed in two-boat testing. At that point, they make any final changes they feel necessary and either test another generation of prototype or, if satisfied, begin production of actual race sails for the class.

The final/ultimate test is on the racecourse.

This painstaking design/testing/refinement process may appear overly elaborative and structured, but by the time the sails are in the fleet they are championship level. This process has allowed UK to produce sails that have won regattas immediately. In John Porter’s first two events using his newly developed UK’s C Scow sails he won with impressive fashion. In UK’s MC Scow sails major debut regatta, their sails won five of the six races. And the sails are still fast, recently in the 2023 November MC Southeast Regional Championships regatta, Ron Baerwitz won the 47-boat fleet with 11 points to spare over second place.

Recognizing that sail design and materials will evolve, UK continues to analyze their one-design sails and their competitors’ sails to make sure UK Sailmakers’ one-design sails remain at the championship level. To learn more about UK’s ongoing one-design development process, contact Mike Considine at Mike@uksailmakers.com.

In 2010, I started working with UK Sailmakers on a consulting basis doing advertising, writing newsletter articles, being part of the web team, and helping with general marketing issues. Although I was considered part of the UK extended family, my role as a marketing advisor didn’t call for me to travel to locations around the world for the annual UK International Loft Managers Meeting.

This year’s UKI Loft Managers Meeting, however, was held in White Plains, NY, only 15 minutes from my home. I quickly accepted UKI President John Bennett’s invitation to be part of this 3-day conclave of international sailmakers. At the meeting’s conclusion Friday afternoon, I stepped back to articulate my takeaways from the Managers Meeting: eye opening, invigorating, information sharing. Here’s the backstory:

Over the years, it became apparent to me that the organizational structure and operating philosophy of UK differ dramatically from the various advertising agencies and media corporations on my resume. Professionally, I grew up in top-down management structures where, by and large, you marched to the tune of the top person. Those presidents, creative directors, and CEOs were the talents that clients were buying, and you followed their leads.

UKI, on the other hand, is different. Originally Ulmer Sailmakers, Butch Ulmer traveled the globe to create the UK Sailmakers International network that has grown to 50 lofts and service centers around the world. The important and key difference between UKI and a traditional corporation is that each loft is owned by individual sailmakers who joined UKI to enjoy the benefits of and scale of an international entity. Yes, this confederation of like-minded, entrepreneurial sailors has a reporting chain of command to a single UKI president, however, the loft managers each have skin in the game, each has unique, local market insight, and each is committed to sharing ideas, knowledge, and innovation with their fellow UKI lofts. After a dozen years as a consultant, I was aware of this operating structure; but it wasn’t until I went to the 2023 Loft Managers Meeting that my perceptions of UKI were overwhelmingly confirmed.

UK Sailmakers Loft Managers attend a marketing presentation by Geoff Bishop and Heather Mahady.

I spent three days sitting among 25 sailmakers from Europe, South Africa, and Asia, as well as the U.S. It’s good to put a face to the names I’ve been working with for years, but the real enlightenment was seeing how these men and women work together. It reminded me of my fraternity days when everyone knew and liked each other…and we would work towards common goals. I was also reminded of my time at ESPN in the network’s pre-Disney early years when we were hundreds of sports enthusiasts working together to create a new product and new content based solely on the enthusiasm we shared.

As a starter, these loft managers are all exceptional sailors, each with a shared passion for the sport of sailing. They are all entrepreneurs running their own small businesses that roll-up to create a large, multinational enterprise. Each also recognizes that their personal success will be greater as part of the group vs. operating independently. Perhaps the most important component of this recipe for success is that they all trust and like each other (ergo my fraternity reference). Listening to three days of discussions sharing sail designs, sailmaking techniques and software, sail cloth innovations, and descriptions of how sailboat racing and cruising differs from region to region was nothing short of enlightening.

UK Sailmakers Chicago wins 2023 Loft of the Year for their outstanding contributions to the group. Pat Considine (left) accepts the award from UK Sailmakers International President, John Bennett (right).

With the additions of a family-style dinner at Carmine’s in NYC, a nighttime New York Harbor cruise with the NY and NJ skylines in full illumination, and even the bus ride into and out of the City, this meeting was informative, effective, enlightening, entertaining, and fun for all. On the final night, John hosted a dinner at Larchmont Yacht Club with Butch Ulmer in attendance. Watching everyone having their picture taken with Butch expressly to hang up in their loft was an indication of the impact Butch’s original vision for UKI has succeeded. Over my professional career I’ve attended scores of corporate conferences, but none were as cooperative, engaging, and mutually beneficial as this one.

Nighttime New York Harbor cruise with the NY and NJ skylines in full illumination.

In a word, thank you, John, for the invitation to participate, and thank you, UKI for allowing me to transition from the extended family to being part of the team. I’m now even more convinced that with UK Sailmakers, you really can Sail With Confidence.

Our team of writers, led by Buttons Padin, unravels the mystique behind designing asymmetrical spinnakers by tapping into the expertise of three UK Sailmakers’ top designers: Pat Considine, Geoff Bishop, and Stuart Dahlgren. They emphasize that spinnaker design hinges on two key factors: the boat’s characteristics and the intended style of sailing.

The specifics of the boat, including its type (high-performance, displacement, one-design), precise measurements, and the planned sailing style (IRC, ORC, offshore, coastal and professional vs. Corinthian), form the foundation of asymmetrical spinnaker design.

The article spotlights three essential data points that wield significant influence over a sail’s performance and rating:

1. The point-to-point distance between where the spinnaker will be tacked (on a sprit or a lowered pole) and the max height for the halyard.

2. The mid-girth (SMG) luff to leech measurement, expressed as a percentage of the foot length.

3. The trim position for the clew in terms of height off the deck and where the sheet will lead.

Spinnaker designs are fine-tuned using these measurements and more to optimize performance for either offshore or inshore racing. Our experts delve into explanations about how SMG impacts a sail’s ideal wind angle and how luff length is a critical design element influencing performance and sail projection.

The article underscores the importance of leech length and sheeting angle, highlighting differences between reaching and running spinnakers, and the role of tweakers. Additionally, it briefly touches on sail panel layout and fabric considerations, highlighting the importance of structural integrity.

This year’s UK Sailmakers technical brief offers valuable insights into the complexities of asymmetrical spinnaker design, underscoring the need to comprehend boat characteristics and intended sailing conditions. Understanding these principles empowers you to actively participate in the design process, optimizing your sails for your unique sailing needs. 

For those interested in sail design and seeking to enhance their racing performance, this article is a must-read. Check it out in your print copy of the October edition of Seahorse Magazine, or find it available online here.